Our Own Signup Funnel Was Losing 90%+ of Visitors — Here's What We Changed

Our funnels page told us something we didn't want to hear about our own site: over 90% of visitors who reached the register step never completed it. No vague "conversion could be better" — a specific verdict, with the exact step named, ranked by how many people it was costing us. We dug into why, the same way we'd tell any customer to: watched real session replays of people landing on the register page and leaving. A few patterns showed up fast — - The form asked for a password confirmation field most people don't expect on a quick signup - There was no faster path for someone who just wanted to use their Google account - Validation errors only appeared after submitting, not while typing — so people found out something was wrong only after committing Here's what we shipped, in order: 1. Added Google One-Tap — a single click, no password, no email to verify 2. Dropped the password-confirmation field entirely — one password field, show/hide toggle 3. Added live validation — email format and password length checked as you type, not after 4. Replaced the dead-end "email already exists" error with a direct "log in instead" link None of this required guessing. The funnel detector told us exactly where to look; watching replays told us what was actually happening there. We didn't need a redesign — we needed to stop asking for things people didn't want to give at that moment. This is the same detector now sitting on your funnels page. If a step is bleeding visitors, it will tell you which one, in plain language, before you have to go digging for it.