Blog
Stories and lessons from inside EYE.
How We Found Where 98% of Signups Vanished — Using Our Own Analytics
Individual user journeys pointed at the wrong problem. Aggregate funnel data revealed the real leak. Here is how to find where visitors actually drop off — and avoid the survivorship-bias trap.
The Hidden Font That Slowed Our Mobile Site by 1.3 Seconds
A single render-blocking font import was delaying our mobile pages by 1.3 seconds and hurting our Google ranking. Here is how we found it with PageSpeed data and how you can fix slow mobile load on your own site.
Why Users Abandon Your Signup Form (and the Exact Field That Kills Conversions)
Most signup forms leak users at one specific field. Here is how we found the exact field where visitors quit — automatically, with no code — and how you can fix form abandonment on your own site.